Rumi is a natural products company developed from the need for more nature and grounding in daily life.

The owner and creator, a yoga practitioner, created the line of products based on a personal understanding and desire for earthy, natural products for yoga and meditation. In a market saturated with yoga products that focus on aesthetics or functionality alone, Rumi combines the two, while giving equal importance to the Earth-conscious nature of our products and our process and their biodegradability.

Everything in our creations is made from natural or conciously-sourced materials. Our creation process is in or near the country from which the materials are sourced. When we start our process for a new product, our guiding principal is to: First find the trees and plants, then everything else will work out.

Our products have been designed to offer comfort, stability, and convenience for the yoga practitioner during their asana or meditation practice. Our natural, patented and designer products have been tried and tested by new and seasoned practitioners. A combination of curated designs and colors influenced by nature, Rumi Earth blends all of the ingredients for an ideal, serene yoga practice into our products.